Family owned since 1990, Crofter’s specializes in delicious organic fruit spreads. In this redesign, the friendly identity of the brand has been modernized while continuing to retain their homegrown aesthetic through charming illustration and subtle typography.

The heart of this rebrand is the development of Bear, Crofter’s mascot and resident connoisseur. Bear represents a love for the high-quality ingredients that are key to Crofter’s unique spreads, and appears throughout the visual identity.