interaction
logo
branding
packaging
illustration
info
Spring 2022
University Project

NUTRIBULLET

Logo design, Branding, User Interface design, + Packaging
Nutribullet, the nutrient extractor formally known as Magic Bullet, has grown significantly from their campy infomercial origins into a serious competitor in the personal blender category.
Putting the "fresh" in "refresh," the energy of creative experimentation and natural ingredients are reflected by vibrant colors, kinetic lines, and blocky shapes throughout this new brand identity.

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