Fall 2021
University Project
University Project
PLAYFOREVER
Logo design, Branding, User interface design, Type design, + IllustrationPlayforever is a UK based company that creates luxury art toy cars using high quality, built to last materials. Playforever’s founder, Julian Meagher, was inspired by the allure of automotive design from an early age and used this to fuel the creation of Playforever’s iconic toys.
This redesign realigns the branding with Playforever’s already unique and stylistic products, creating an identity that feels specially-tuned, exciting, and timeless.









